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What Is Upmarket Art Fair?

The Upmarket Art Fair, centered in the heart of Perth, is an exclusive and vibrant showcase that serves to connect Western Australia's art creators with enthusiasts, collectors, interior designers, and decorators. Hosted within the grandeur of the University of Western Australia's Winthrop Hall, this event brings together over 60 of Perth's most talented artists, their works ranging from original masterpieces to limited edition prints, all valued at $100 and above.

The benefits of participating in this upscale art fair extend well beyond the pleasure of exhibiting one's work. As an artist, your participation provides you a unique platform to reach a wide and diverse audience, attracting individuals who are passionate about the arts and ready to invest in high-quality pieces. It enables you to engage with those who truly understand and appreciate the value of your art, giving you the chance to enhance your reach and grow your collector base.

But at the Upmarket Art Fair, we offer more than just a venue. Our stall fees cover a plethora of services tailor-made to augment your experience and success. The Fair's dedicated marketing team operates vigorously behind the scenes to ensure your art garners the attention it merits. Working in synergy with The PR Collaborative, a renowned Perth-based public relations firm, we aim to heighten your visibility, increase your influence and help you make a notable impact within the art community.

This extraordinary event is an excellent opportunity for artists to not only showcase their work but also to elevate their brand, network with fellow artists and enthusiasts, and ultimately, broaden the market for their creative practice. The Upmarket Art Fair is not just an exhibition; it's an experience — an investment into your artistic journey that promises substantial returns. You bring your passion and creativity; we provide the platform and tools to help you succeed. Together, we make the art world a richer place.

Retailer Inclusions

We strive to offer you a complete, worry-free retail experience so you can focus on what you do best - creating incredible art. Some of the inclusions our stallholder fee include:

  • Your stall space (space only)
  • Our staff
  • Insurance
  • Marketing – promotion on our social media channels
  • Artist guide for the event
  • Signage at your space
  • Lanyard for yourself and anyone helping you out
  • Public relations
  • Wrapping services
  • Professional Development Opportunities
  • Partnerships with local arts businesses

Display Boards, Hooks, Wires and Lights

Each year we provide the option to hire display boards, hooks, wires and lights as part of your participation in Upmarket Art Fair. We hire these directly from Barrett Exhibition Group who install the display boards and lights ahead of the event. Our fantastic events team then puts together all the wires and hooks together and has them waiting at your space for your arrival ready for your install.

Display boards, hooks, wires and lights are not included as part of your stall fee, but are an optional extra that you can book ahead of the event.
Why is this not included? Not all of the artists who participate in the event have a need for this equipment and so we choose not to include this in the fees to book a space at the event.

Do you have to use the display boards? No – absolutely not. You are more than welcome to use your own system. In the past we have had some artists who build their own display systems that they use during the event.

Optional Extras

Public Liability Insurance $35

Trestle Table Hire $35

Blog feature on our website – includes plug in newsletter and on social media $65
A featured blog post on the Perth Upmarket website which includes a mention of the blog post in our newsletter and on our social media. You are sent a form where you answer a series of questions and upload images for our marketing team to put together your blog. Benefits include brand building, increased online presence for your business, exposure to visitors to the Perth Upmarket website, expanding your reach beyond social media, mention on our social media and in our newsletter.

Newsletter promotion to our mailing list $135
Featured post in our Perth Upmarket newsletter that goes out to over 13,000 subscribers! You are sent a form to fill out so we have the relevant information to include in the newsletter. Benefits include brand building, increased audience reach, increased exposure for your business, an opportunity to promote yourself to over 13,000 subscribers.

Social Media Blast $45
A post that goes on both our Instagram and Facebook channels. You are sent a form where you tell us exactly what you would like to be promoted across our channels, upload images or videos. Benefits include brand building, exposure to our audience on Instagram and Facebook, a spotlight on a specific product or aspect of your business.

Social Media Giveaway $45
We run a giveaway for you on our Instagram. Customers need to like your page and comment on the post in order to enter. You must supply a prize for them to win with a minimum value of $25. Benefits include brand building, growing your Instagram audience, increased social media exposure and an opportunity to highlight your product.

Instagram Stories Takeover $25
Take over the Upmarket Art Fair Instagram stories for one day. Benefits include brand building, increasing your own Instagram following, exposure to a wide audience and an opportunity to show the face behind your brand to our audience.

Full promotion! $252 – 20% off!
Our full promotion package includes our social media giveaway, social media blast, Instagram stories takeover, blog and newsletter feature. Benefits include a full scope of brand building opportunities via multiple stream of promotion: social media, website blog and newsletter going out to over 13,000 subscribers.

Next Steps

Learn more on our retailer information page, including how to register and Stallholder FAQs for our regular events. If you have any further questions, please feel free to contact us.