Sponsoring Perth Upmarket provides The University of Western Australia (UWA) with unique marketing opportunities and exposure to a significant database of highly engaged customers and retailers. The UWA brand and name is prominently included in all digital and printed communication materials as well as advertising and PR, with additional advertising spaces and the opportunity to promote specific messages to the community via social media and email marketing.
In addition to significant marketing value, UWA benefits from:
- on campus activation and community engagement – bringing the community to UWA on campus collaboration opportunities with various departments to help drive enrolments and build brand with their local target market
- enriching learning experiences for students with opportunities for various schools to use the event as a platform for “field work” as relevant to their course
- cross promoting other UWA events and activities – for example: Open days, Alumni events and music school