I am sure many of you will have visited our Perth Upmarket Exclusive Retailer Moteef at one of our markets this year but how many of you are familiar with the story behind the brand?
We thought it was time we caught up with Terri, the creative behind the brand to find out more about her unique, colourful, designer outdoor cushions.
What inspired you to start Moteef?
I’m a trained graphic designer so I’m no stranger to creative business. After taking and abstracting photos for fun for at least a year, a chance conversation with my sister in 2012 about her unhappy search for unique outdoor cushions, inspired me to look into how I could develop my digital patterns into a collection of outdoor scatter cushions.
Finding the right fabric base, having it printed in specific colours and then lab testing them for durability and colour stability was a year long journey.
I slowly learned about the manufacturing processes involved – as well as marketing, social media promotion and ecommerce.
I was finally ready to officially launch my first collection in September 2014.
What is your favourite piece in your collection?
I love all my designs but ‘Circles’ is very close to my heart.
In 2013 we discovered, the hard way, that my young daughter Lauren, who was 3 at the time, suffered anaphylaxis to some tree nuts. This diagnosis very quickly brought to the family’s attention that research into new treatments and cures for allergy and other immune diseases, as well as community education and improved access to care, was urgently needed.
As a family commitment to raising funds and awareness, I digitalised a design that my son Ben painted and that our family loves.
We now donate $10 from the sale of every Circles outdoor cushion as part of our “CUSHION FOR A CURE” initiative to help fund medical research into allergy and immune diseases through the efforts of The Allergy and Immunology Foundation of Australasia (AIFA).
Of course, Ben also gets a royalty for the use of his artwork with every sale – something that the now 11 year old is very proud of!
What inspires you and your creative process?
I’m drawn to bold abstract art, 70’s Op art and modern, mid-century influenced furniture.
I’m particularly inspired by the decorative arts of Africa, the Middle East and South America – I love their textured, painted urban decay and their tendency towards striking colour and pattern.
I try to draw from these things when I create my designs.
What do you wish people cared more about?
Conversation starters – It sounds like a joke answer but it’s not!
There’s so much information that we can graze on daily that it’s hard to find the time to digest it all, discuss our findings and grow ourselves and our own ideas. I imagine a world where people are supportive, in-touch, considerate and curious.
They share food, experiences and knowledge, enriching each other’s lives with challenging ideas, fun experiences, humour and culture. Sounds idealic, but I’m all for face to face conversations.
Does the Moteef brand extend beyond outdoor scatter cushions?
Yes, a couple of years ago I looked to expand the range and felt that our prints transferred beautifully to scarves so we introduced a range of colourful, lightweight, versatile scarves. A wardrobe essential for those cooler Perth months!
And who doesn’t love a pop of colour during winter?
But what I am most proud of is a collaborative luxe outdoor candle range which I teamed up with Self Organics, another Perth Upmarket retailer, to create 3 hand poured, soy wax candles, using our bespoke blend of essential and fragrance oils known for their insect repelling properties.
The cherry on the top was the gorgeous vessel we had custom made for the project – a reusable double walled coffee glass with a snug bamboo lid.
The packaging incorporates 3 signature patterns that I designed for the project.
What is your guilty pleasure?
I absolutely adore a donut! Nothing fancy, just a fresh, unfilled traditional glazed! Shhhh!!
Why did you choose to be a Perth Upmarket Exclusive Retailer?
I think Perth Upmarket is the best Market for Moteef. It really is the best curated designer market in Perth, there isn’t anything else quite like it!
It’s extremely well organised and the crowds that attend really appreciate locally designed quality products.
I also love the venue of the historical Winthrop Hall at UWA.
Since leaving the safety of a traditional graphic design job to pursue Moteef full time, I have found Justine (the creative behind Perth Upmarket) to be a wealth of knowledge and support as I’ve travelled my steep learning curve. I have taken full advantage of her Growth Quarters retailer mentoring groups and workshops.
I feel a real affinity with the Perth Upmarket brand now, it’s become home for Moteef.
To find out more about Moteef click here to visit their website or click any of the product links below to visit our store and purchase your favourite Moteef design today.
If you enjoyed this Perth Upmarket Exclusive blog your might also like to read our Perth Upmarket Exclusive retailer blog on Jet Empire Jewellery