How can I get regular social media content?

One of the best ways you can improve your engagement on social media is that boring but essential trait: being consistent!  You can have amazing posts on Facebook or other social media platforms but if you only post there once every week or two then the chances are really high that nobody’s going to see it.   How can you...

How to use a social media template to plan your posts

We all know that posting regularly and consistently on your social media platforms is a great way to grow your following and increase your sales. But it’s hard to fit in regular Facebook, Instagram and blog posts while you’re busy making products, planning market days, doing your bookkeeping and all the other tasks that go to running a small business....


How to work with a social media influencer

Working with a social media influencer - someone with a big Instagram or Facebook following, for example - can be amazing, and lead to heaps of product sales - or it can lead to nothing. It’s a brave new world and if you are considering working with an influencer to increase your sales, then you want to go into it...

Top 10 tips when applying for markets

Here are our top 10 tips when applying for markets: 1. Read all the application information thoroughly. 2. Follow the registration or application process. 3. Be clear and concise in answering the questions and don’t include information that isn’t relevant. Make sure you answer all the questions so that the organiser has all the information to assess your application – what, why,...

Merchandising your market stall

So you've come up with your designs and invested lots of time and money into making your product. How you display your product at the market is just as important as the product itself. It is really important that you take time to think through and plan out your market stall display... much like a retail shop... but on a...

Become a Perth Upmarket partner

Partnerships with other businesses help to keep Perth Upmarket growing, supporting local makers and businesses and bringing the community together to shop local. In return we can provide valuable access to a sought after, highly engaged audience as well as unique opportunities to engage with customers and/or small businesses via events and marketing activities. Our partnerships include: - Sponsorship at three different levels, as outlined below.  These involve the exchange of fund for marketing, branding, activation at events and/or market space to engage with a large community. - Cross promotion - Contra arrangements - provision of marketing and event space for giveaways, marketing support or the provision of services such as styling at Wedding Upmarket. If you would like to find out more information CLICK HERE to receive our sponsorship opportunities document.


Styling your photos for social media

Competition in the social media newsfeed has never been so fierce.  With Facebook and Instagram now applying formulas to posts that determine who sees what, your images need to be on point to be seen.  And it's not just about views - to get social media working for your business, you need your fans to engage with your content. This may be a like, a comment or, even better, a...


Are you ready for markets?

Have you been thinking of taking your hobby to market?  Here are a few things for you to consider to see if you are ready. You have a product to sell and you have had sales and interest from family, friends or others. You have worked out your sale price and worked out if its viable to make and sell. You...