Why do email marketing, and how can you get email addresses?

“Start a newsletter” or “collect email addresses” is often advice given to small business owners, but if’s often something people delay because it seems too hard or even a bit pointless. But it’s absolutely not pointless and easier than you think, too - and can make a big difference to your sales!   Why do email marketing? By sending emails...

My top 10 tips for selling more at markets

Getting to market day is a lot of work - so let’s see how we can make it even more worthwhile with these tips for selling more at markets.   1. Be welcoming Don’t be the stallholder sitting at the back of your stall busy on your phone! Stand up, smile at approaching customers and engage with them. Connect with...

How to use a social media template to plan your posts

We all know that posting regularly and consistently on your social media platforms is a great way to grow your following and increase your sales. But it’s hard to fit in regular Facebook, Instagram and blog posts while you’re busy making products, planning market days, doing your bookkeeping and all the other tasks that go to running a small business....

27 Apps We Love and Use Regularly

Everyone has a favourite app (or ten) they can’t do with out. We’ve compiled a list of the apps we love most and use regularly, both for work and fun. There are bound to be a few apps on this list you haven’t tried yet so get downloading and make your life easier! They are mostly free or very low-cost...

How to work with a social media influencer

Working with a social media influencer - someone with a big Instagram or Facebook following, for example - can be amazing, and lead to heaps of product sales - or it can lead to nothing. It’s a brave new world and if you are considering working with an influencer to increase your sales, then you want to go into it...

Market day packing list

Are you a list person?  I certainly am! Running lots of large scale events means that I have to be super organised and we have lists for everything.  I don't see the point in recreating the wheel each event and there is nothing more frustrating than leaving your PayPal charger or key for your change tin at home.  We asked...

Top 10 tips when applying for markets

Here are our top 10 tips when applying for markets: 1. Read all the application information thoroughly. 2. Follow the registration or application process. 3. Be clear and concise in answering the questions and don’t include information that isn’t relevant. Make sure you answer all the questions so that the organiser has all the information to assess your application – what, why,...

Merchandising your market stall

So you've come up with your designs and invested lots of time and money into making your product. How you display your product at the market is just as important as the product itself. It is really important that you take time to think through and plan out your market stall display... much like a retail shop... but on a...

Styling your photos for social media

Competition in the social media newsfeed has never been so fierce.  With Facebook and Instagram now applying formulas to posts that determine who sees what, your images need to be on point to be seen.  And it's not just about views - to get social media working for your business, you need your fans to engage with your content. This may be a like, a comment or, even better, a...

Are you ready for markets?

Have you been thinking of taking your hobby to market?  Here are a few things for you to consider to see if you are ready. You have a product to sell and you have had sales and interest from family, friends or others. You have worked out your sale price and worked out if its viable to make and sell. You...