Meet Elda from Fresca Natural

Tell us about your business

Fresca Natural deodorants are 100% natural. Handmade from food grade ingredients and blended with pure essential oils, they will keep you smelling fresh all day.
Containing NO aluminium, NO alcohol and NO parabens, Fresca Natural deodorants are for people who are health, mind and body conscious.

How and why did you get started?

I had lost some dear friends to sickness and decided that I didn’t want to apply an unnatural product on my body anymore. I have two little girls and I also want them to use a natural product as they get older. The idea came to me one day when I just couldn’t find a natural deodorant that I liked. I started formulating with ingredients frommy pantry and now I have moved from my kitchen into a dedicated work space.

What has been your biggest achievement to date?

My biggest achievement to date is to have helped so many people in the past year and I have also just won a national award for best natural deodorant.

What can we expect to see from Fresca Natural in the next 3-5 years?

I will continue to educate people about the benefits of reducing the chemical load on their bodies and to keep new products that I develop as natural and effective as my deodorants.