Description:
A buyer for 15 years, applying the core financial fundamentals and setting in place good routines was imperative for success. As a buyer the primary objective was to
“achieve profitable sales through the planning and acquisition of merchandise assortments that meet the value proposition and strategy.”
Success was determined by achieving key accountabilities such as: sales budgets, expenditure budgets, stock turn, GMROI, shrinkage, markdowns, margins, stock holding, aged stock targets and gross profit.
Learn the skills Lisa Walsh applied to her multi-million dollar buying portfolios.
In this workshop, Lisa explains how these are critical for your business success and how applying them along with other important strategies such as ranging techniques, defining your USP and understanding the market can help build your business.
As creative’s – it’s easy to get lost in the designing, making and product creation, but without knowledge and basic fundamentals of running a business, it can be difficult to grow profitably.
This workshop gives you the basic fundamentals of running a business as well as tips on ranging, branding and how to get noticed.
i) Why do you want to make your hobby a business? Understanding the market and what it means to be in business.
ii) Business sense. The business core fundamentals: Expected sales, cost budgets, margins, stock turn, closing stocks, gross profit, marketing budgets, aged stock and markdowns.
iii) Why understanding the “financial runnings” and setting in place procedures is imperative for a creative maker.
iv) Markdown strategies and finding what works for you. Why clearing stock is just as important as making stock.
v) Key elements of ranging.
vi) How implementing core strategies and procedures can help build your brand.
vii) Ready for business. Defining, knowing and marketing of your USP.
The workshop will also include a hypothetical case study of a market stall and question and answer time.
Lisa Walsh, business style consultant and author of the blogs The Market Mill and Cream Butter & Sugar, offers tips, advice & words of encouragement to help like-minded people market their creativity.
With 15 years experience as an international department store buyer specializing in branded concepts, a marketing graduate and owner of small business, Lisa shares her experience, knowledge and frustrations in building a business into a recognizable brand. Venue- Weir's Kitchen - Shop 30a- 88 Broadway Nedlands (next to IGA) Cafe is booked for this event. Food and drinks are available for purchase.
Limited numbers.
We are sorry but registration for this event is now closed.
Please contact us if you would like to know if spaces are still available.
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