Perth Upmarket launched itself in mid 2008 and in less than 6 months cemented itself as Perth’s Premier Market dedicated to handcrafted and designer wares. Attracting over 6500 people to each event it has seen an overwhelming response from local creative small businesses looking for a marketing solution to sell their designs.
Perth Upmarket targets two customer groups:
· 1. Customers- generally women 25-54 with children from newborn to early teens. She is educated, affluent, had or still has a career, has a discerning eye for style and appreciates quality and uniqueness. Many tourists also visit the market.
· 2. Retailers- Over 200 creative small businesses on our database offering high quality designer wares.
Contact Points
Perth Upmarket offers a range of customer contact points for you to reach your target market direct through its:
- Website
- Blog
- Facebook Fan Club
- Brochure Distribution
- Customer and Retailer Newsletters
- Customer and Retailer Workshops
- Marketing and advertising pieces
- Sponsorship opportunities.
Promotion Strategy
Perth Upmarket has had considerable media coverage including ABC Radio, ECU radio, Sunday Times Home and Entertainment Magazines, Scoop Magazine, Community News Editorials, Channel 10’s 9am show with David and Kim, Asia Air Inflight Magazine, Online sites such as Living Creatively and Indie Art and Design.
We also support the Starlight Children’s Foundation by raising money at our events for seriously ill children.
Testimonials
“I chose to be involved with Perth Upmarket because it is the best market I have come across that truely showcases quality handmade and unique wares.”
Retailer- Tamara Harrison
“It’s a great opportunity to showcase my work and generate interest about future commissions.”
Retailer- Laura Williams
“You are always guaranteed sales and publicity from every event and all the customers are so appreciative. I feel quite privilege to be part of Perth Upmarket”
Retailer- Champ and Rosie
“I was wanting to congratulate to organisers on a great event. It was wonderful to see so many talented Perth people in one place exhibiting their goods. Thanks for a great afternoon.”
Customer- Samantha C
“Congratulations and well done for putting together such a surperb event! The minute I walked into the Town Hall, the vibe was there. You managed to create that fusion of market expertise and public expectation that raises the energy and exudes pleasure all round. Can't wait for the next market day!”
Customer- Irene B
Advertising Opportunities
Perth Upmarket offers a variety of modes to communicate with your target market. These include:
1. Banner Advertising on our Blog, Website and Newsletter to our Customers and Retailers.
2. Sponsorship opportunities.
Banner Ads
Perth Upmarket offers regular newsletters to customers and retailers. Advertisers must be directly aligned to designing, supporting or making handcrafted wares. This could be a retailer, boutique, related website or a supplier. All potential advertisers are screened to ensure that they are fitting for Perth Upmarket and of likely interest to readers. Ad design is subject to approval and should suit the look and feel of the site.
Newsletter ads will go in 1 newsletter leading up the next market event and distributed to over 2000 subscribers. Newsletter Banner Ads- Sizes- 180 x 150 pxl or 425 x 140. One edition only and designed by you.
Blog and Website Ads- Sized 125 x125 pxl and up to 3 rotations. The ad will appear for 1 month.
Rates
Bookings
Perth Upmarket limits its external advertising places for each market period and places are allocated on a first in basis. Bookings are taken and once approved and paid for loaded for the 2 month period.
Payment
Payment is required in full before the ad goes public or 7 days from the booking if the booking is in advance. Perth Upmarket accepts direct deposit, paypal or cheque.
